Beyoncé, Gwyneth Paltrow and Rihanna have all been snapped holding pints. Even Lady Gaga has been spotted buying tinnies from a Camden corner shop.
And far from simply spreading their legs and popping a nice cold one out, as The Order may have you believe, women are snagging top industry jobs too.
In 2007, Marston’s, the world’s largest cask ale brewery, appointed the UK’s first ever female head brewer. Emma Gilleland has since been described as the “most influential women in brewing today” by the BBC.
In 2013, Sara Barton, owner of Brewster’s Brewery in Lincolnshire, became the first woman to win the Brewer of the Year award in its 20-year history. Wild Card and Beavertown, two breweries at the heart of London’s booming craft beer scene, are led by female head brewers. The Order are clearly pretty backwards in their marketing.
A quick look at the FAQ page on The Order’s website gives some hints as to their view on women. When asked if the beer is disrespectful, The Order say it is far from it. By using lactobacillus and scantily clad women to advertise their product, “the beer is a tribute to our mothers and a tribute to the act of childbirth.” Continue Reading On The Next Page